REVIEW: SOLO

When I was younger, I considered becoming a freelancer. It made sense to me, since I was studying graphic design but I knew it was going to be tough, maybe even too tough for me to handle, so I dropped the idea of it. Few years down the road, I’m now a freelance copywriter (since it comes to me more intuitively than design) and this book couldn’t have come at a better time.

The pandemic has made us realise that we are easily dispensable. I’ve heard many stories about people being fired from their jobs without any notice, many companies going bankrupt and severe pay cuts. If you’re considering freelancing, this book will help you out.


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SOLO
by Palle Schmidt

get it here

BOOK SUMMARY

If you’re planning to build a freelance career in an artistic industry, SOLO is the perfect field guide for creative entrepreneurs at every level. Whether you’re starting out, or a seasoned professional, this book will give you the tools you need to push forward on your journey to building your brand and becoming a sought-after commodity.

Drawing from his own experiences as a twenty-year professional in the comic book and commercial art industries, author Palle Schmidt guides you through the process of transitioning from amateur to creative professional with an emphasis on longevity, sustainability and happiness in whichever field you’ve chosen. Complete with real-life examples, pre-written forms and psychological business strategy, SOLO will be the book you reference throughout your career for advice and inspiration as you turn your brand into an empire.

SOLO is written for people who believe in creative living on their own terms, who want a sustainable career, mixing freelance work with creating and selling their own art. Diving into the tactics and strategies of this book will help you find a clearer vision to strike out your own path.

BOOK REVIEW

*A review copy was given in exchange for an honest review.

5 STARS

“We are our own worst enemy that way, always looking for stuff to beat ourselves up with.”

– Palle Schmidt, SOLO

As I read this book, all I could think about was how much I didn’t know about the freelancing industry. Yes sure, I know embarrassingly little, and I wouldn’t have thought about it until I read this book.

As a person working in the creatives, SOLO carries a lot of invaluable advice. Schmidt has spent more than 20 years as a freelancer, and he explains the ins and outs of the freelancing industry. I’ve heard again and again about the importance of self-discipline (although I am still lacking), budgeting and time management (once again, I am still lacking) as a freelancer. However, this book made me realize that I had no clue about the entrepreneurial side of it.

Believe me, it was eye-opening to hear that as a freelancer, you have to have a registered company (I feel so ashamed to admit that I didn’t know it), apply for tax-deductible business expenses (which is great because Adobe software isn’t cheap) and the many opportunities for networking and help within the freelancing community. I’ve never heard any of these things when others discuss freelancing!

In SOLO, he not only gives advices, but also shares his experience as a case study, provide many email templates for different situations such as for when you need to pitch your ideas or when you’re looking for a mentor. It’s a gem.

I had to read this book twice. The first time, I’ve yet to begin my freelancing career, but I did wish I took down notes. The second time around, I am taking down notes and trying to apply it wherever I can.

If you’re interested in freelancing, I highly recommend this book. I’ve also found an unabridged version of SOLO on Spotify, read by the author himself, that you can check out! It’s an overall enjoyable read that motivated me to get my life together, and I hope you will enjoy it too.

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